An unique and original image, that's the key
What Makes a Great Logo and Why It Matters
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A strong logo should be simple, memorable, distinctive, appropriate, versatile, and timeless.
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A company’s visual identity is one of the most critical elements of its success. A well-crafted brand image can significantly boost recognition, trust, and ultimately sales. On the other hand, a poor or inconsistent identity can undermine even the best products or services.
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But why is corporate identity so important? Because a logo—and the broader visual language around it—communicates more than we often realize. Design choices like typography, color palette, layout, and even a brand’s tagline shape how people perceive your business in just seconds.
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That’s why leading companies invest heavily in building and protecting their brand identity. Familiarity breeds trust, and trust drives decisions.
Global University Systems soft rebrand
A Subtle Evolution with a Clear Purpose
The refresh of GUS – Global University Systems was never about reinventing the brand, but rather about refining it. With a strong and recognizable identity already in place, the goal was to modernize and align visual elements with the company’s growing global presence—without losing its essence.
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We introduced subtle adjustments to the typography, color applications, and overall layout systems, resulting in a cleaner, more consistent, and versatile look. These updates allow the brand to communicate more effectively across both digital and print platforms, while maintaining the familiarity and trust it has built over time.
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This soft rebrand is a natural evolution: a step forward that reflects GUS’s maturity, innovation, and international vision—while staying true to its origins.
Ibat Dublin Rebrand
A Fresh Identity, Rooted in Tradition
The rebrand of IBAT College Dublin was guided by a clear intention: to modernize the institution’s visual identity while respecting its legacy.
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The new logo retains the core color palette that has long represented the brand, ensuring continuity and recognizability. However, the design has been completely reimagined to reflect a more contemporary, confident, and academic character—aligned with the college’s current vision and international growth.
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Clean lines, refined typography, and a more structured symbol contribute to a renewed look that feels both professional and approachable. The result is a logo that speaks to the future of IBAT, without losing sight of its past.
D20 Scape Game
The Making of the D20 Scape Game Logo
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Designing the logo for D20 Scape Game was a journey of creativity, strategy, and storytelling. We set out to craft a visual identity that would capture the spirit of adventure, imagination, and tactical depth that defines the game.
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The process began with deep research into tabletop RPG culture, fantasy aesthetics, and the symbolic power of the 20-sided die—the iconic D20. We explored how geometry, color, and typography could evoke the thrill of critical hits and the tension of every roll.
From early sketches to digital prototypes, we experimented with shapes that balanced modern minimalism with classic fantasy motifs. The final design features a stylized D20 at its core, subtly integrated with elements that hint at escape, exploration, and strategy—core themes of the game.
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Color choices were deliberate: bold contrasts to stand out in digital and print, and a palette that resonates with both seasoned players and newcomers. The typography complements the logo with a clean, confident style that’s easy to read yet full of character.
The result? A logo that’s not just a symbol, but a portal into the world of D20 Scape Game.
Victoria Kent Futsal Club
A clear example of a complete logo is that of the Victoria Kent futsal club in Alhaurín de la Torre Málaga. Using the colors of the town and the emblem reminiscent of the tower of the penitentiary center where the team is based, we can see a complete logo that serves as a brand identity and even as a shield for sports equipment and merchandising.
Max7p
Next one is a design for Max 7p a company with a worldwide experience over 20 years within the B2B and B2C event industry across all types of events from briefings to large scale events, across multiple industries ranging from Technology, Education, Telecoms, Marketing, Aviation, Naval, Travel, BoiTech to Agricultural.
Erisport Personal Coach
The logo for EriSport was created to reflect strength, movement, and personal connection—core values of Eri’s approach to fitness.
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The design combines clean, modern typography with a dynamic visual element that suggests motion and energy, while maintaining a sense of balance and approachability.
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The result is a versatile and memorable brand mark that works across digital and physical formats—from social media to activewear—perfectly aligned with EriSport’s mission: empowering people to feel stronger, healthier, and more confident every day.
Cremma Icecream
The logo for Cremma was designed to capture the indulgent, creamy essence of artisan ice cream with a modern and refined twist.
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Inspired by the texture and elegance of freshly made gelato, the wordmark blends soft curves with a clean structure, evoking both sophistication and deliciousness. The visual identity is versatile, working seamlessly across packaging, signage, and digital platforms—inviting customers to enjoy a moment of pure pleasure.
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With its subtle charm and timeless appeal, Cremma stands out as more than just ice cream—it’s a delightful experience in every detail.
Colonia Restaurant
Colonia Restaurant in Torremolinos needed to vectorize a logo that they had drawn by hand and update it to current times. Also convert that logo to two different versions for its two restaurants in Torremolinos, Malaga.
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For them I have also designed the restaurant menu and various design works. Always a pleasure to work with the friendly folks at Restaurante Colonia.
ND Institute
The logo for ND Institute was designed to embody the core values of the platform: inclusion, awareness, and the celebration of neurodiversity.
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Clean and approachable, the design reflects the clarity and openness that ND Institute offers as a trusted hub for information, support, and community. The initials “ND” stand proudly as a mark of visibility and advocacy for neurodivergent individuals—including those with ADHD, autism, dyslexia, dyspraxia, and more.
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More than just a visual identity, this logo represents a commitment to empowerment through education, and to making the world more accepting and inclusive for all minds.
UE Erasmus+ Project
In this case we can see a logo for an Erasmus + project carried out at the Los Campanales school in Las Lagunas de Mijas in Malaga under the supervision of María Aguilera.
A project funded by the European Union and with the participation of several countries such as Spain, Finland, Italy, Slovakia and Bulgaria.
A do-it-yourself school, in order to organize new educational spaces with mobility for 6th grade students.
Youth Council Logo
This was a logo made many years ago for the youth council of the Alhaurín de la Torre town hall. With the passage of time the logo has already been changed but it is still being used on certain media.
It is a logo that plays with a youthful typography and a way of writing fast, eliminating vowels from the word "JUVENTUD" (youth) and with the colors, orange to represent that youth and green and purple typical of the locality.
